SKY NEWS HD ADVERT

Three weeks before the Sky News HD launch, I was asked to design direct the promotional campaign for the channel.

Nicole Poppi and the team at MPC had already done a beautiful shoot and built the 3D environments, so it was my task to create the graphic content and incorporate it into the promo.

I also worked extensively with the team at MPC on everything from 3D to compositing to grading the final result.